Italian Luxury Art Fragrance
Design Philosophy
Deconstructing Postmodernism, we blend Memphis geometry and colors with the tranquility of Tuscan woody notes—creating a moment to “slow down and behold your true self.”The woody scent calms the mind, while tangible artistry awakens the senses; every interaction fosters emotional discovery and inner awareness. This echoes “Creating the Self”: first behold, then express, then create.
brand
story
Hailing from Tuscany, Italy, Creative You boasts a perfumery heritage dating to the Medici era. Inspired by Marcus Aurelius’ Meditations (“I am such as I am”), Sliva founded the brand in 1920 to guide a journey back to authenticity through scent.
In 2018, surrealist artist Valentina Brostean—its fourth creative director—infused surrealist imagery into designs and fragrances. Championing “Art in Everyday Life,” she empowers everyone to discover, express, and create their true selves via scent.