From tuscany with italian granduer
Design philosophy
Deconstructing postmodernism, blending Memphis geometry and color, with the grounded essence of Tuscan wood.
Creating a moment for everyone to
SLOW DOWN AND RECONNECT WITH THEMSELVES.
The woody aroma draws you inward, while the “Tangible Artistry” awakens the senses — each interaction becomes a journey of emotional discovery and inner awareness.
A perfect reflection of “CREATING ONESELF”:
First, see, then express and create.
brand
story
CREATIVE YOU originated in Tuscany, Italy, with a heritage of fragrance craftsmanship dating back to the Medici family.
In 1920, Sliva inherited the family’s fragrance legacy and drew inspiration from the Meditations:
「 I am such as I am 」
Everyone should be the creator of their own life.
Thus, she named the brand Creative You using fragrance as a gateway to a journey of authenticity.
In 2018, the brand welcomed its fourth-generation creative leader: surrealist artist Valentina Brostean.
She infused surreal imagery into design and fragrance, advancing the concept of
「 Art in Everyday Life 」
Guiding each individual to awaken, express, and create their own story through scent.